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Crabtree & Evelyn Supports International Womens Day March 8 2012

Woodstock, CT | 3/1/2012

Crabtree & Evelyn Supports International Womens Day March 8 2012

Introducing 'A Love So Beautiful' Pouch

Crabtree & Evelyn supports International Women’s Day 2012 with the launch of its ‘A Love so Beautiful’ partnership program that helps underprivileged women better their lives and bring change within their very own communities.

Launching to coincide with International Women’s Day, Crabtree & Evelyn has specially commissioned a pouch – sewn, created and beaded by a resource of up to 5,000 self-help groups of rural women in India – to celebrate the launch of Crabtree & Evelyn’s new Avocado, Olive & Basil collection. Designed to fit smartly into a pocketbook, each pouch has a drawstring decorated with beautiful beads and holds two 25g tubes of Crabtree & Evelyn’s most coveted and nourishing Hand Therapy in the latest botanical blend range, Avocado, Olive & Basil.

Crabtree & Evelyn hopes that women across the globe will use these pouches with pride, knowing that they stand in solidarity with all women, especially those in need.

The ‘A Love so Beautiful’ program gives many women in need an opportunity to earn a fair wage by utilising their traditional handiwork skills for commercially viable ends. Women in extremely challenging physical and financial circumstances will be given a chance to escape poverty without having to be uprooted from their communities. They will also benefit from the program’s income-earning opportunity without disrupting their family life.

“Social consciousness has always been at the heart of Crabtree & Evelyn. We’ve long been dedicated to the belief that we can make a difference in the lives of women, even if in as simple a desire as to transform the ordinary rituals of daily life into extraordinarily beautiful experiences,” explained Sandra Lee, Brand Guardian, Crabtree & Evelyn.

Mulberry

The deepest shade colour tint combined with a fruity, berry taste.

The gift of specially commissioned ‘A Love So Beautiful’ pouches will be given to all customers spending $50 or more in USA Crabtree & Evelyn stores between February and March 2012.

Media Contacts:

Kate A. Bucklin, Marketing & PR Specialist Crabtree & Evelyn
102 Peake Brook Road
Woodstock, CT 06281-3429
Phone: 860.928.2761 x 3371
kbucklin@crabtree-evelyn.com