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New Shave Collection from Crabtree & Evelyn’s West Indian Lime Men’s Fragrance

Waltham, MA 02451 | 8/1/2012

New Shave Collection from Crabtree & Evelyn’s West Indian Lime Men’s Fragrance

Crabtree & Evelyn men’s fragrance West Indian Lime returns with a new shave collection and striking new packaging inspired by Crabtree & Evelyn artwork archives. Reflecting John Evelyn’s motto of ‘Explore Everything. Keep the Best,” this contemporary collection follows the brand’s tradition of creating fragrances inspired by exotic world locations. Developed using the apothecary method of artisan blends with natural raw materials, West Indian Lime unfolds to reveal the zesty scent of fresh limes and vetiver, a native ingredient of the British West Indies. Blended with warm spices and a deep, woody base note, this collection is as sophisticated as it is distinctive.

At the centre of the West Indian Lime fragrance collection is the cologne. Inspired by the ingredient rich West Indies, the timeless scent combines the refreshing scent of limes, vetiver, orange flower and lemon in the top notes with a warm spicy heart of nutmeg, ginger and coriander. A deep woody base adds a masculine finish. Complementing the cologne is the West Indian Lime Body Wash and a set of three new luxuriously moisturizing, triple milled soaps.

New to West Indian Lime is the sophisticated shave collection, comprising a luxurious range of soaps, cream and aftershave. The refined West Indian Lime Shave Soap in a bowl is ideal for men who like to shave the traditional way, producing a rich, creamy lather. A convenient West Indian Lime Shave Cream and a soothing West Indian Lime Aftershave Balm, all formulated with moisturising ingredients to leave skin flawlessly soft and smooth, completes the shave collection. Sleekly redesigned, West Indian Lime is now presented in sophisticated tinted glass bottles with vivid yellow text. The carton is a slick matte black, with the same vibrant yellow lining the box and logo.

West Indian Lime: The Collection

Shaving Collection

Shave Soap in a Bowl, 100g ($25.00)

A traditional shave soap in a bowl, formulated with Vitamin E to help condition the skin. Add warm water to create a rich, creamy lather.

Shave Cream, 100g ($15.00)

This shave cream in a tube contains moisturizing agents to prevent dryness, as well as Vitamin E, known to help soothe razor burns and irritations.

Aftershave Balm, 100ml ($32.00)

Alcohol free, the West Indian Lime Aftershave Balm contain sweet almond oil and shea butter to leave skin moisturized and scented with the distinctive spicy fragrance.

Cologne and Body Collection

Cologne, 100ml ($45.00)

A sophisticated cologne inspired by the ingredient rich West Indies, composed of notes of fresh limes, vetiver, nutmeg, ginger and coriander and blended with deep base notes of woody musk.

Body Wash, 300ml ($22.00)

A zesty body wash which creates a rich lather that cleanses and deodorizes with a refreshing blend of lime, ginger and vetiver.

Set of Three Soaps, ($24.00)

These triple milled soaps are luxuriously moisturizing and scented with the distinctively zesty West Indian Lime fragrance.

About Crabtree & Evelyn

A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn searches the world for luxurious ingredients and fragrance experiences to create indulgent moments to enjoy every day. Inspired by John Evelyn, the 17th century renaissance Englishman whose travels for rare botanicals and plants and whose motto ‘explore everything. Keep the best’ inspire us to this day. The Crabtree & Evelyn logo is a nod to our pioneering, botanical heritage – the crabapple tree is the original species from which all cultivated apple trees have derived.

Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800.CRABTREE.

Media Contacts:

Kate A. Bucklin, Marketing & PR Specialist Crabtree & Evelyn
1000 Winter Street, Suite 3000
Waltham, MA 02451
Phone: 860.928.2761 x 3371
kbucklin@crabtree-evelyn.com