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Crabtree & Evelyn Introduces Iris: an alluring new fragrance for the body and home

Woodstock, CT | 9/1/2010

Crabtree & Evelyn Introduces Iris: an alluring new fragrance for the body and home

Imagine a fragrance inspired by a singularly exquisite bloom…

Crabtree & Evelyn takes inspiration from their namesake John Evelyn – a 17th century renaissance Englishman, who wrote one of the first important works on conservation. His motto of "exploring the world and bringing back the best" has inspired them to seek out the most luxurious fragrance experiences. To create IRIS, Crabtree & Evelyn took their inspiration from a single, glorious bloom prized for centuries by royalty and nobility from its origination in Florence (Firenze), Italy and a favorite of Renaissance perfumers who featured it in their elegant creations. First brought to England from Italy in the 1400s, archival history indicates King Edward IV favored its use to scent his wardrobe.

Crabtree & Evelyn IRIS pays homage to this history of exploration and discovery by working with world-class perfumers who begin this unique fragrance journey with the finest classic Iris rhizome - called the orris root - which is aged to perfection and then surrounded it with soft, velvety accords of violet and jasmine. Top notes of natural Italian bergamot and cassis are added to the inviting base notes of exotic sandalwood, sensuous patchouli, fresh vetiver, natural cedarwood, and creamy musk to create a modern, alluring bouquet.

The luxurious body care formulations are crafted with an exclusive blend of beneficial English flower extracts (peony, elderflower, and magnolia) that soothe the skin in addition to vitamin-C rich rosehip and evening primrose that nourish and condition the skin, leaving it soft, smooth, and supple. All of the Iris body care products are free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

The IRIS collection is comprised of 14 skus including: Eau de Toilette, Bath & Shower Gel, Triple Milled Soap, Body Cream, Body Lotion, Home Fragrance Reed Diffuser, Drawer Lining Papers, Scented Poured Candle, Home Fragrance Spray and Gifts. SRPs range from $15.00-$70.00 USD. Available September 2010.

FOR THE BODY

Eau de Toilette (3.4 fl oz/$45.00, 1 fl oz/$25.00)

Exquisitely scented orris, prepared from the root of the iris flower, was highly prized by Renaissance perfumers who used it in their elegant creations. Blended with velvety accords of violet, jasmine, Italian bergamot, cassis, precious sandalwood, sensuous patchouli and a hint of fresh vetiver, Crabtree & Evelyn Iris pays homage to a classic alluring ingredient. Free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

Bath & Shower Gel (8.5 FL OZ /$20.00)

A luxurious shower gel, great for a morning shower or added to a warm bath at night. Extracts of Iris, Peony, White Magnolia, and Elder Flower, and glycerine combine to leave skin cleansed, conditioned and wonderfully scented. Free of lauryl sulphates, parabens, mineral oil, and propylene glycol. Free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

Iris Body Cream (7.0 OZ/$30.00)

  • Deep moisturizing and conditioning
  • Shea butter and sweet almond oil
  • Fresh fragrance
  • Soothing

Scent: Bouquet of lily of the valley blossoms, white rose and night-blooming jasmine.

Sweet almond oil (moisturizing), shea butter (nourishing, conditioning), bisabolol from chamomile (soothing, anti-irritant) With extracts of Iris, Peony, White Magnolia, and Elder Flower, our conditioning body cream glides on easily, leaving skin velvety soft and beautifully scented. A rich blend of Shea Butter along with Rose Hip, Evening Primrose - both rich in essential fatty acids - Grape Seed, Jojoba, Wheat Germ and Sweet Almond Oils moisturise dry skin. Free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

Body Lotion (8.3 fl oz/$22.00)

This rich, conditioning body lotion, with extracts of Iris, Peony, White Magnolia, and Elder Flower, absorbs easily and leaves skin silky soft and wonderfully scented. Rose Hip and Evening Primrose Oils, both rich in essential fatty acids, are blended with Shea Butter and Coconut oil to moisturise dry skin. Free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

Triple Milled Soap (3x 3 oz/$20.00)

Enriched with a moisturising blend of Iris root extract, glycerine, Rose Moschata, Seed Oil, Evening Primrose Oil and Wheat Germ oil, these fragrant triple milled soaps sumptuously soften and lightly scent the skin. Free of parabens, phthalates, nitrosamines, propylene glycol, and mineral oil.

FOR THE HOME

Home Fragrance Reed Diffuser (6.8 fl oz/$35.00)

Enticing and seductive, this elegantly shaped reed diffuser scents living spaces with the alluring fragrance of iris, violet, jasmine, Italian bergamot, cassis, precious sandalwood, sensuous patchouli and a hint of fresh vetiver.

Scented Drawer Lining Papers (6 sheets/$20.00)

Lightly scent your clothing using these decorative drawer liners - generously sized papers scented with our alluring bouquet of exquisitely scented orris, prepared from the root of the iris flower, blended with precious sandalwood, sensuous patchouli and a hint of fresh vetiver.

Scented Poured Candle ($28.00)

This beautifully scented candle is infused with the irresistible scent of iris and accented with precious wood accords. Total approximate burn time: 40 hours. Do not burn candle for longer than 3 hours at a time.

Home Fragrance Spray (3.4 fl oz/$15.00)

Transform your room with the mysterious, enticing scent of Iris, subtly blended with captivating precious wood accords.

GIFTS

Traveller ($16.00)

Four Iris airline approved travel-size favourites tucked into a convenient zippered tote, so that you can take its alluring fragrance with you wherever you go. Contains: Bath & Shower Gel (1.7 fl oz), Body Lotion (1.7 fl oz), Body Cream (1.0 oz), Soap (1.4 oz).

Duo ($26.00)

This perfect pair of Iris essentials comes beautifully boxed and ready to give. Contains: Bath & Shower Gel (8.5 fl oz), Body Lotion (8.5 fl oz)

Essentials ($35.00)

Three absolute must-haves from the new Iris range, tucked into a pretty purple fabric cosmetic bag. Contains: Bath & Shower Gel (8.5 fl oz), Body Lotion (8.5 fl oz), Body Cream (3.5 oz)

Hat Box ($40.00)

Lovely round, paper-covered gift box comes bearing four beautiful gifts from the Iris range. Contains: Bath & Shower Gel (8.5 fl oz), Body Lotion (8.5 fl oz), Body Cream (1.0 oz), Soap (3 oz).

Vanity Case ($70.00)

This pretty purple fabric-covered, snap-top vanity case with mirror and pull out drawer comes with five pampering Iris bath and body care products tucked inside. Contains: EDT (3.4 fl oz), Bath & Shower Gel (8.5 fl oz), Body Lotion (8.5 fl oz), Body Cream (3.5 oz), Triple Milled Soap (1.4 oz)

About Crabtree & Evelyn

A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn searches the world for luxurious ingredients and fragrance experiences to create indulgent moments to enjoy every day. Inspired by John Evelyn, the 17th century renaissance Englishman whose travels for rare botanicals and plants and whose motto 'explore everything. Keep the best' inspire us to this day. The Crabtree & Evelyn logo is a nod to our pioneering, botanical heritage – the crabapple tree is the original species from which all cultivated apple trees have derived.

Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800.CRABTREE.

For further information, please contact:

Kate A. Bucklin, Marketing & PR Specialist Crabtree & Evelyn
102 Peake Brook Road
Woodstock, CT 06281-3429
Phone: 860.928.2761 x 3371
Email: kbucklin@crabtree-evelyn.com