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The Crabtree & Evelyn Shave Experience: How to Achieve the Perfect Shave

Woodstock, CT | 5/1/2013

Crabtree & Evelyn has perfected the shaving experience with benefit-driven men's shaving collections and hand-crafted grooming essentials.

The newest fragrance to join Crabtree & Evelyn's sophisticated men's line is West Indian Lime. Developed using artisan formulas created with natural raw materials, each carefully selected ingredient – almond oil, vitamin E, glycerine – helps soothe, calm and protect the skin for the prefect shave. What's more, as used, the West Indian Lime fragrance unfolds to reveal the zesty scent of fresh limes and vetiver, a native ingredient of the British West Indies. Blended with warm spices and a deep, woody base note, this collection is as sophisticated as it is distinctive.

The perfect complement to the West Indian Lime shave collection is Crabtree & Evelyn's exclusive shaving accessories designed by Edwin Jagger, which specialises in hand-made wet shaving accessories of exceptional quality. Its innovative designs utilise traditional materials and the skills of Sheffield's most skilled and dedicated craftsmen, working to the highest possible standards. Each hand-assembled shaving product is presented in distinctive Crabtree & Evelyn packaging.

CRABTREE & EVELYN SHAVE ESSENTIALS
WEST INDIAN LIME

Shave Soap in a Bowl
100g Price: $25.00
A traditional shave soap in a bowl, formulated with vitamin E to help condition the skin. Add warm water to create a rich, creamy lather.

Shave Cream
100g Price: $15.00
This shave cream in a tube contains moisturising agents to prevent dryness, as well as vitamin E, known to help soothe razor burns and irritations.

Aftershave Balm
100ml Price: $32.00
This alcohol-free West Indian Lime Aftershave Balm contains sweet almond oil and shea butter to help leave skin moisturised and scented with a distinctive spicy fragrance.

Crabtree & Evelyn's men's shaving and grooming essentials are also available in the following fragrances: Nomad ®, Sienna and Sandalwood.

CRABTREE & EVELYN SHAVING ACCESSORIES, DESIGNED BY EDWIN JAGGER

Pure Badger Shave Brush
Price: $35.00
Begin your day with this smart smooth-handled introduction to an Edwin Jagger-quality shave. Authentic hand-graded badger hair prepares the beard by softening and lifting each whisker, allowing for a smoother finish.

Best Badger Shave Brush
Price: $65.00
Made with authentic, medium-grade grey badger hair, this is a true gentleman's tool. The Best Badger Shave Brush works with Crabtree & Evelyn's shave cream to soften and lift each whisker for a closer, more comfortable and ingrown-hair-free shave.

Super Badger Shave Brush
Price: $95.00
From Europe's leading shaving artisans comes the marvellous Super Badger Shave Brush. Superior hand-graded white badger hair lifts each whisker with feathery softness, preparing the beard for the ideal shave. A gentleman will rarely face an ingrown hair again.

Razor with Nickel Collar
Price: $75.00
Traditional handmade construction, high-quality materials, and cutting-edge technology meet in this Mach 3 Razor. A sure grip and Gillette® Mach 3® Razor blade deliver a close, comfortable and uniform shave.

All Shaving Accessories are available in both Ebony and Ivory.

FOUR STEPS TO A PERFECT SHAVE

1) Open pores and soften hair in preparation for a comfortable wet shave.
Dampen the beard area with warm water and place a towel saturated with hot water over the face for 30 seconds, which will make the hair easier to remove.

2) Stimulate the nerve endings to increase blood flow and revitalise tired facial muscles.
Moisten the SUPER BADGER SHAVE BRUSH with warm water. Work WEST INDIAN LIME SHAVE SOAP IN A BOWL into a rich lather and apply to beard. Alternatively, massage WEST INDIAN LIME SHAVE CREAM into beard to lift hair in preparation for a wet shave. Fortified with extracts of vitamin E to calm and heal, this helps leave skin ultra-smooth. (When travelling, the compact PURE BADGER BRUSH is perfect; it dries quickly and evenly for storage in its own travel case.)

3) Always shave in the direction the beard grows.
Warm the disposable blade in hot water. Glide the elegant RAZOR WITH NICKEL COLLAR over the skin without applying much pressure. Start below the sideburns and work down each side of the face towards the chin, finishing at the neck. The razor rests upright in a specially designed nickel-plated brass base for easy storage.

4) Rinse and hydrate.
Remove excess soap with cold water to close pores and apply WEST INDIAN LIME AFTER SHAVE BALM to soothe skin. A gentle alternative to the usual bracing splash, this alcohol-free balm - enriched with almond oil, shea butter and vitamin E - dries to a smooth, matte finish.

For further information, please contact

Kate A. Bucklin, Marketing & PR Specialist Crabtree & Evelyn
1000 Winter Street, Suite 3000
Waltham, MA 02451
Phone: 781-202-5457
Email: kbucklin@crabtree-evelyn.com