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An Evolution of Beauty: Evelyn Rose®

Woodstock, CT | 12/1/2012

An Evolution of Beauty: Evelyn Rose®

Velvety caresses of silken petals. The distinctive scent of a perfect rose in full bloom. Welcome the reinvention of a timeless classic, Evelyn Rose® by Crabtree & Evelyn.

Delicately re-engineered, the luxury of the original scent has been infused with crisp airiness. Retaining the sophisticated allure which made Evelyn Rose an immediate classic, the updated fragrance is a softer, fresher reflection of the rose created for Crabtree & Evelyn by David Austin two decades ago.

Crabtree & Evelyn's Evolution
A natural evolution from simple sophistication to contemporary chic, the updated fragrance mirrors a change that the Crabtree & Evelyn brand is itself undergoing as part of its continual commitment to innovation and relevance. The reinvented scent heralds a new era, whereby Crabtree & Evelyn retains the essence of its rich English history as it continues to 'explore the world, keep the best' to ensure that the fragrance accurately reflects the woman for whom it caters; feminine, graceful, with an understated elegance that provides a subtle hint to her sensuous nature.

A Signature Scent Recreated
The recreated Evelyn Rose® turns the page to continue the intriguing story of modern femininity. Previously undetected fragrance nuances now plump the heart of the fragrance with a significantly more acute portrayal of the Evelyn Rose, revealing the exceptional beauty of this incomparable flower in full bloom. Hints of delicate velvety petals from Crabtree & Evelyn's exclusive rose blend with a beautiful collection of old world English roses in the heart of the fragrance. Fresh juicy citrus accords serenade springtime joy and newness of life in the top note, while the base is provided by subtle warm amber and musk, hinting at untold secrets of glamour, élan and sensuality.

Thus re-perfected, the Evelyn Rose fragrance finds affinity in one who seeks nature-inspired freedom, spontaneity and purity -- a woman who embraces simplicity and sophistication, is imbued with warmth and underscores inner-strength with resilience. She is feminine, intellectual and beautiful, overflowing with genuine grace and decided confidence. For her, the right fragrance is the perfect accessory to her beauty.

As the signature fragrance for Crabtree & Evelyn, the new Evelyn Rose EDP has been refreshed and contemporised, yet retaining the original elegance and simplicity that made it a classic. With innovative new technology allowing scent molecules to be extracted directly from the petal, the scent has become a more precise reflection of the Evelyn Rose flower, complemented with delicate additions to the top and base notes.

The Luxurious Bottle
Befitting the shift in its interpretation, the presentation of Evelyn Rose® has become yet more enticing. The luxurious satin metallised bottle has glamorous, gold cartouche finishing and refined intricate embellishments. Delicate illustrations depict the flower in blossom on both bottle and cap, while subtly contrasting hints of satin gold and matt pink decorate the gold box which encloses the bottle.

The Elegant Collection
Complementing the Evelyn Rose EDP is a stunning solid perfume compact. Designed to slip into an evening bag, the weighty golden compact is engraved with the fully-blossomed Evelyn Rose flower. A petite zippered bag decorated with illustrations of the rose accompanies the compact.

As an extension of the fragrance, an accompanying product range includes an indulgent body care collection, the heart of which is a luxurious body cream. Evelyn Rose Shower Gel, Body Lotion and Hand Therapy complete the range, all presented in beautifully crafted, engraved bottles with gold lids that match Evelyn Rose EDP. These elegant accompaniments will quickly become highly sought after additions to any sophisticated boudoir. The Evelyn Rose range has been formulated without parabens, phthalates, mineral oil or propylene glycol.

Classic yet chic, modern yet steeped in history, familiar yet alluring, the loveliness of Evelyn Rose® can only increase over time.

Evelyn Rose EDP ($60.00)

An evolved interpretation of Crabtree & Evelyn's signature scent. This distinctly different scent with new charm blends an old world collection of English roses with the exclusive Evelyn Rose. Developed by a renowned French perfumer, the fragrance infuses delicate nuances of velvety petals, fresh accords of juicy citrus and subtle amber notes to add warmth and sensuality. Wear it as you would your most alluring and favourite garment.

Evelyn Rose Body Lotion ($28.00)
& Evelyn Rose Bath and Shower Gel ($26.00)

This body lotion will leave your skin silky smooth with a luxurious blend of shea butter, glycerine and conditioning oils from rose hip seed, evening primrose, coconut and sweet almond.

This bath and shower gel will create a lavish lathering of rose scented suds, turning an everyday routine into a truly indulgent moment.

Evelyn Rose Body Cream ($40.00)

The ultimate in luxuriant pampering – this rich cream is perfect to smooth on after a shower or bath to lock in moisture.

Evelyn Rose Solid Perfume ($40.00)

The beautiful Evelyn Rose EDP in a solid compact - the essence of luxury in a fragrance. Especially suited for very dry skin due to its alcohol-free base.

Evelyn Rose Hand Therapy ($19.00)

Award winning therapy for ultra-soft hands, Evelyn Rose Hand Therapy blends choice ingredients selected for their emollient, conditioning, hydrating and protective properties.

Indulgent Moments Every Day

Inspired by the extraordinarily beautiful Evelyn Rose, bred for Crabtree & Evelyn, our captivating signature fragrance features a heart of uniquely scented Evelyn Rose petals and peach nectar, surrounded by an elegant jasmine and violet accord with accents of bergamot and sensuous amber.

About Crabtree & Evelyn

A pioneer in botanical formulations for over 40 years, Crabtree & Evelyn fuses the power of nature and science, luxury and comfort, and the wisdom of the past and present, to create sensorial pleasures for the body and spirit. Like the motto of our namesake, John Evelyn – a 17th century renaissance Englishman, who wrote one of the first important works on conservation – Crabtree & Evelyn "explores the world and keeps the best" to transform simple routines into luxurious fragrance experiences.

Crabtree & Evelyn's muse, India Hicks, is a designer, model, author, television personality, and goddaughter of the Prince of Wales. She has embraced the simplicity of island life in the Bahamas, which is centered on her family, and an appreciation of the nature that surrounds her. India's eclectic style and fierce individualism, along with her English heritage is a constant source of inspiration.

Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. Other distribution channels include hotel amenities. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800-CRABTREE. To view streaming video and interactive content, please visit www.indiahicks-islandliving.com.

Recognised as an exceptional brand, Crabtree & Evelyn now enjoys Superbrands status in the UK, Malaysia, Singapore, Hong Kong, Australia and New Zealand.

For further information, please contact

Kate A. Bucklin, Marketing & PR Specialist Crabtree & Evelyn
1000 Winter Street, Suite 3000
Waltham, MA 02451
Phone: 781-202-5457
Email: kbucklin@crabtree-evelyn.com